Last 30 days · Jul 16 – Aug 15, 2026 · large = last-30-day total · ↗ = monthly run-rate
on pace·280% of plan
3,007
New leads
↗ 3,107
731
MQLs
↗ 755
429
Opportunities
↗ 443
$1.24M
69 deals won
↗ $1.28M
332
Active clients
$199K
ARR churn
$1.04M
Net new ARR
24%Lead → MQL
59%MQL → Opp
16%Opp → Won
71%GDR
72%NDR
acquisition
expansion

Stage detail

Acquisition · BDR

Pipeline volume on target

Cost per MQL

$143

↑ 96%

Outbound reply rate

45.5%

Qualified form submission rate

35.2%

Meeting booked rate

87.4%

↑ 1.5pt

GTM efforts

4 running

  • Paid search — category terms

    Google Ads

    Google Ads · 199 MQLs · $447 CPMQL

    Live

  • LinkedIn lead-gen forms

    LinkedIn

    LinkedIn · 176 MQLs · $477 CPMQL

    Live

  • Webinar series — "RevOps in 2026"

    Alta

    Alta · Events · 90 MQLs · $356 CPMQL

    Live

  • Syndicated content (G2 / TrustRadius)

    G2

    Referrals · 20 MQLs · $370 CPMQL

    Paused

Flows & automations

2

  • Inbound speed-to-lead routing

    485 MQLs routed · 64.7% meeting booked

    Active

  • Cold-lead nurture (Gmail + LinkedIn campaign)

    LinkedInGmail

    Outbound · 4.7% reply · 61.4% form fill

    Active