Last 30 days · compared to previous 30 days

Stage detail

Acquisition · BDR

Pipeline volume on target

Cost per MQL

$438

↑ 6%

Outbound reply rate

4.7%

↑ 0.3pt

Qualified form submission rate

61.4%

↑ 1pt

Meeting booked rate

64.7%

↑ 2pt

GTM efforts

4 running

  • Paid search — category terms

    Google Ads

    Google Ads · 199 MQLs · $447 CPMQL

    Live

  • LinkedIn lead-gen forms

    LinkedIn

    LinkedIn · 176 MQLs · $477 CPMQL

    Live

  • Webinar series — "RevOps in 2026"

    Alta

    Alta · Events · 90 MQLs · $356 CPMQL

    Live

  • Syndicated content (G2 / TrustRadius)

    G2

    Referrals · 20 MQLs · $370 CPMQL

    Paused

Flows & automations

2

  • Inbound speed-to-lead routing

    485 MQLs routed · 64.7% meeting booked

    Active

  • Cold-lead nurture (Gmail + LinkedIn campaign)

    LinkedInGmail

    Outbound · 4.7% reply · 61.4% form fill

    Active