Last 30 days · Sep 13 – Oct 13, 2026 · large = last-30-day total · ↗ = monthly run-rate
on pace·280% of plan
3,490
New leads
↗ 3,606
1,194
MQLs
↗ 1,234
593
Opportunities
↗ 613
$1.07M
63 deals won
↗ $1.11M
359
Active clients
$1.00M
ARR churn
$71K
Net new ARR
34%Lead → MQL
50%MQL → Opp
11%Opp → Won
60%GDR
62%NDR
acquisition
expansion

Stage detail

Acquisition · BDR

Pipeline volume on target

Cost per MQL

$143

↑ 96%

Outbound reply rate

46.8%

Qualified form submission rate

30.5%

Meeting booked rate

90.2%

↑ 5pt

GTM efforts

4 running

  • Paid search — category terms

    Google Ads

    Google Ads · 199 MQLs · $447 CPMQL

    Live

  • LinkedIn lead-gen forms

    LinkedIn

    LinkedIn · 176 MQLs · $477 CPMQL

    Live

  • Webinar series — "RevOps in 2026"

    Alta

    Alta · Events · 90 MQLs · $356 CPMQL

    Live

  • Syndicated content (G2 / TrustRadius)

    G2

    Referrals · 20 MQLs · $370 CPMQL

    Paused

Flows & automations

2

  • Inbound speed-to-lead routing

    485 MQLs routed · 64.7% meeting booked

    Active

  • Cold-lead nurture (Gmail + LinkedIn campaign)

    LinkedInGmail

    Outbound · 4.7% reply · 61.4% form fill

    Active